At Food Insight Group, we turn kitchen downtime into incremental revenue with strategic virtual brand partnerships.
Learn How We HelpFounded on lessons from the restaurant and tech trenches, FIG helps independent restaurants and diners boost sales during off-peak hours. We partner with virtual brand leaders like Profit Cookers to deliver profitable, incremental orders—without the packaging circus or SKU headaches.
Our focus is simple: maximize your kitchen output without maxing out your team.
Our founder started at 18 in the back of house at Montana's Steakhouse, learning the hard way about operational chaos. After a pivot to restaurant tech with Cuboh (now ChowNow), helping 5,000+ partners, and launching virtual brands like Woooo Wings (amid a chicken shortage!), we learned execution beats hype every time. That's why FIG was born—to build systems that work for real kitchens, partnering with selective, high-performing restaurants for long-term success.
Started at 18 years old in the back of house, learning operations from the ground up and experiencing firsthand the challenges of kitchen management.
Transitioned to restaurant technology, scaling Cuboh to over 5,000 partners and gaining insights into how digital solutions can transform restaurant operations.
Created Food Insight Group with a mission to develop focused virtual brand systems that work for real kitchens, prioritizing execution and operational simplicity.
We're not just another virtual brand company.
We work with long-standing independents (4.0+ stars) who run great kitchens, ensuring quality over quantity. Our partners are established restaurants with proven operational excellence.
Using field-tested performance data, we analyze menu compatibility, operating hours, and digital readiness for optimal matches. Our approach is grounded in real-world results, not theoretical models.
No new SKUs, no extra packaging—just brands built around search behavior (like 'late night breakfast') and your existing flow. We design with your kitchen's reality in mind.
Led by a founder with hands-on experience in kitchens and scaling tech solutions, our team combines industry insight with structured systems. We've worked with early virtual brand movers like Kitchen Hub and Profit Cookers, and we're backed by a network of operators who get it.
Our team brings decades of combined experience in restaurant operations, from line cooking to multi-unit management. We understand the practical challenges of implementing new concepts in busy kitchens and design solutions that work within existing workflows.
With backgrounds in restaurant technology platforms, our team excels at seamlessly integrating virtual brands into existing POS and delivery systems. We minimize technical friction to ensure a smooth implementation process for our restaurant partners.
At FIG, we combine diverse expertise from restaurant operations, technology development, and digital marketing. Our collaborative approach ensures we address every aspect of virtual brand implementation—from menu optimization to delivery logistics.
We pride ourselves on being hands-on partners, not distant consultants. When you work with FIG, you gain access to our entire team's collective experience and problem-solving capabilities.
The principles that guide everything we do at Food Insight Group.
We believe great ideas are worthless without flawless execution. Every solution we design prioritizes operational simplicity and kitchen efficiency.
We only win when our restaurant partners win. Our business model aligns our incentives with your profitability, creating true partnerships rather than vendor relationships.
We're committed to strengthening independent restaurants that form the backbone of local communities, helping preserve their unique character while enhancing their financial sustainability.
Partner with FIG to unlock the full potential of your kitchen in 2025.
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